In September 2018, Hotstar CEO Ajit Mohan left to become the vice-president and managing director of Facebook India. In May 2018, it was reported that the service had 75–100 million active users per-month. ![]() By July 2017, Hotstar's apps had reached 300 million downloads, and it was reported as being the top video streaming app in the country. origin such as Amazon Prime Video and Netflix saw some growth in the Indian market, Hotstar has remained the dominant streaming service. The 2016 launch of the LTE-only wireless carrier Jio spurred the growth of mobile broadband in India, and was credited in turn for having bolstered the growth of streaming video in the country. The service launched alongside a new deal to carry HBO content uncut on the platform, with its introduction coinciding with the season 6 premiere of Game of Thrones. In April 2016, Hotstar launched a subscription tier primarily oriented towards international content and the possibility of premium sports content. He estimated that by 2020, the service could account for nearly a quarter of Star's annual revenue. Star CEO Sanjay Gupta felt that there " many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube", and explained that the service would appeal most prominently to the growing young adult demographic, and feature "very targeted" advertising. The ad-supported service initially featured a library of over 35,000 hours of content in seven regional languages, as well as live streaming coverage of sports such as football and kabaddi, and cricket on a broadcast delay. Star India officially launched Hotstar on 11 February 2015 after fifteen months of development, coinciding with the upcoming 2015 Indian Premier League (for which Star had recently acquired the streaming rights). ![]() 1.1 Acquisition by Disney, integration with Disney+.Star has also extended the Disney+-integrated version of the service into other markets such as Indonesia, and plans to launch the service in Malaysia, the Philippines, and Thailand in 2021. Hotstar operates international versions of the service in Canada, Singapore, the United Kingdom, and the United States, which target overseas Indians and focuses primarily on domestic entertainment and sports content (Disney+ operates as a separate service in these markets). ![]() In February 2020, following the purchase of Star India's parent company 21st Century Fox by Disney in 2019, the company announced plans to integrate its new international streaming brand Disney+ with Hotstar in April 2020-leveraging Hotstar's existing infrastructure and userbase the unified service is marketed under the branding Disney+ Hotstar, adding Disney+ original programming, and films and television series from its main content brands of Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu. ![]() The service primarily features content from Star's networks, including film, television, sports content, and original programming, as well as content from third-party partners such as HBO and Showtime. Hotstar is an Indian subscription video on-demand streaming service owned and operated by Star India, a subsidiary of The Walt Disney Company India.
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